TheSmall

ThingsMatter

Impact Campaign

 

Introduction

#TheSmallThingsMatter is a grassroots campaign targeting citizens and stakeholders within communities and industries across South Africa.

 

 

Using The Water Dancers film, our campaign engages key agents to deliver ideas for innovative conservation practices that serve both economic and environmental goals.

Following the critical success of the film, our campaign brings citizens, conservationsts, and industry leaders together with a multipronged impact strategy.

Our campaign is defined by 3 explicit goals, driven by the film's core messages, each pushing the campaign toward our vision of making biodiversity conservation central to economic development.

 

Impact Goals

Three explicit goals mandate the direction of our campaign, each goal propelled by a core theme from the film. Hover over each letter to learn more. 

B

U

G

 

Strategy

Take a detailed look at the strategic proposal behind our campaign, from the film to the impact. Click an icon below to skip forward.

The Film

Themes

Goals

Partners

Audience

Resources

Impact

The Film

Golden Horn Award-winning 25-minute environmental documentary • Screened in over 19 countries • Académie des César invitee • Goethe-Institut Africa selection

 
 

Themes

Three distinctive themes emerge from the film and set the vision for our campaign, forming the acronym, "BUG."

B

Beauty in biodiversity

U

Uniting conservation and industry

G

Growing healthy ecosystems

Goals

Inspired by the film's themes, these goals mandate the direction of our campaign.

Educate the public on the importance of vulnerable and endangered insects.

Apply integrated conservation models to industry and urban planning.

Reduce the population of alien invasive plant species within biodiversity hotspots.

 

Audiences

Three demographic segments constitute the target audience for our campaign. Partnerships are integral to enabling engagement with these audiences.

Grassroots Communities

Thought

Leaders

Decision

Makers

Partners

The keystone of the campaign, partners support our goals through their existing networks and infrastructure. They help to inspire ideas, form new communities, and change how civilians and industry treat the natural environment.

Educational

Institutions

Influencers &

Leaders

National

Ministries

NGOs &

Non-profits

 
 

Resources

Resources designed to spark ideas among audiences and guide meaningful discussions around the film and its messages.

Info Pack

Q&As  Panels

?

Activities

Questionnaires

 

Impact Outcomes

 

Change Minds

A greater appreciation for insects' role in the world and wider-spread knowledge of vulnerable and endangered insects in South Africa and the world.

Build Communities

An increase in the formation of - and meetings between - informal and registered partnerships or coalitions involving civilians, industry representatives, and conservationists.

Structural Change

Legitimate plans from forestry, agriculture, and municipalities to integrate socially-conscious conservation models into production landscapes and urban planning; the reduction of alien invasive plant species within biodiversity hotspots.

 
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