#TheSmallThingsMatter is a grassroots campaign targeting citizens and stakeholders within communities and industries across South Africa.
Using The Water Dancers film, our campaign engages key agents to deliver ideas for innovative conservation practices that serve both economic and environmental goals.
Following the critical success of the film, our campaign brings citizens, conservationsts, and industry leaders together with a multipronged impact strategy.
Our campaign is defined by 3 explicit goals, driven by the film's core messages, each pushing the campaign toward our vision of making biodiversity conservation central to economic development.
Golden Horn Award-winning 25-minute environmental documentary • Screened in over 19 countries • Académie des César invitee • Goethe-Institut Africa selection
Three distinctive themes emerge from the film and set the vision for our campaign, forming the acronym, "BUG."
Beauty in biodiversity
Uniting conservation and industry
Growing healthy ecosystems
Inspired by the film's themes, these goals mandate the direction of our campaign.
Educate the public on the importance of vulnerable and endangered insects.
Apply integrated conservation models to industry and urban planning.
Reduce the population of alien invasive plant species within biodiversity hotspots.
Three demographic segments constitute the target audience for our campaign. Partnerships are integral to enabling engagement with these audiences.
The keystone of the campaign, partners support our goals through their existing networks and infrastructure. They help to inspire ideas, form new communities, and change how civilians and industry treat the natural environment.
Resources designed to spark ideas among audiences and guide meaningful discussions around the film and its messages.
Q&As • Panels
A greater appreciation for insects' role in the world and wider-spread knowledge of vulnerable and endangered insects in South Africa and the world.
An increase in the formation of - and meetings between - informal and registered partnerships or coalitions involving civilians, industry representatives, and conservationists.
Legitimate plans from forestry, agriculture, and municipalities to integrate socially-conscious conservation models into production landscapes and urban planning; the reduction of alien invasive plant species within biodiversity hotspots.